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Helio Buddy Beacon
is an innovative youth-oriented cellular phone service recently launched by a partnership of Earthlink and South Korea's SK Telecom. It runs as a "mobile virtual network operator" () on 's US network, and offers GPS on all its phones. As well as using these capability with it also offers a very popular buddy-tracking service called .

MVNO has not proven to be a very successful business model , but because of the GPS capability, and the services that can be layered on top it, we're rooting for Helio.

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