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Ferrari and Porsche Branded GPSes
Not only are the consumer electronics giants on the GPS receiver game, but some top auto brands are lending their name to some offerings.

Engadget that is bringing out a unit in Europe with software, and although itís a hefty $960 it does boast very strong specs: traffic radio receiver, Bluetooth hands-free, MP3, and SD/MMC slot.

Meanwhile Aving has a Ferrari-branded version of a GPS. This one's a little cheaper than the Porsche, and also destined for Europe for now. Personally I think this one looks garish compared to the stylish Porsche.

What next? I could see Hummer extending their brand licensing to a rugged GPS, and how about a "Lincoln Navigator"? ;-)

09/07/06Montjoux
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